{"id":1920,"date":"2017-09-27T14:51:32","date_gmt":"2017-09-27T14:51:32","guid":{"rendered":"http:\/\/www.ruland.nl\/?post_type=portfolio&#038;p=1920\/"},"modified":"2025-03-14T10:44:31","modified_gmt":"2025-03-14T10:44:31","slug":"20-15125_reclamedragers-en","status":"publish","type":"portfolio","link":"https:\/\/ruland.nl\/en\/portfolio-item\/20-15125_reclamedragers-en\/","title":{"rendered":"Case study and vision outdoor advertising media stations"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_heading  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-av_slideshow_full-6adfa2cd3b26aa1d6a2d8c45fb018f8a avia-slideshow-featured_large av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:30,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 42%;'><li  class='avia-slideshow-slide av-av_slideshow_full-6adfa2cd3b26aa1d6a2d8c45fb018f8a__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4142 avia-img-lazy-loading-not-4142\"  src=\"https:\/\/ruland.nl\/wp-content\/uploads\/2021\/09\/Ruland_Architecten_15125_Reclamedragers_201-1500x630.jpg\" width=\"1500\" height=\"630\" title='Ruland_Architecten_15125_Reclamedragers_201' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1920'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-18398185b5005d0d8760b8f364934d89\">\n#top .av-special-heading.av-av_heading-18398185b5005d0d8760b8f364934d89{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-18398185b5005d0d8760b8f364934d89 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-18398185b5005d0d8760b8f364934d89 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-18398185b5005d0d8760b8f364934d89 av-special-heading-h3 blockquote modern-quote  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_one_half  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Outdoor advertising on stations<\/h3><div class='av-subheading av-subheading_below'><p>Ruland Architects explores the architectural integration of advertising on stations<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-2a9015ff38129c418a3f2eafba3e9512 av_one_half  avia-builder-el-2  el_after_av_heading  el_before_av_one_half  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Commissioned by NS Stations has Ruland Architects researched the architectural integration of advertising media at stations. By means of a case study nine common types of stations were examined (from very large to very small). The findings have been incorporated into principles and conditions laid down in a vision document that will be used in the roll-out of advertising on stations.<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_slideshow_full  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-5  el_after_av_one_half  el_before_av_one_half   slider-not-first container_wrap fullsize'  ><div  class='avia-slideshow av-av_slideshow_full-6adfa2cd3b26aa1d6a2d8c45fb018f8a avia-slideshow-featured_large av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied    avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:30,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 42%;'><li  class='avia-slideshow-slide av-av_slideshow_full-6adfa2cd3b26aa1d6a2d8c45fb018f8a__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4142 avia-img-lazy-loading-not-4142\"  src=\"https:\/\/ruland.nl\/wp-content\/uploads\/2021\/09\/Ruland_Architecten_15125_Reclamedragers_201-1500x630.jpg\" width=\"1500\" height=\"630\" title='Ruland_Architecten_15125_Reclamedragers_201' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1920'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_half-2a9015ff38129c418a3f2eafba3e9512 av_one_half  avia-builder-el-6  el_after_av_slideshow_full  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The case study and creating the vision are conducted within the framework of the Rail Vision, set by Bureau Spoorbouwmeester, NS Stations and ProRail. With the Rail Vision, the three parties work together on a recognizable, accessible, clear and user friendly track with the aim of strengthening the feeling of confidence and security among travelers.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-8  el_after_av_one_half  el_before_av_slideshow_full  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The Rail image is made up of by visions and vision supporting documents. Everything that relates to the experience of the rail, stations and its immediate vicinity is defined in this document. From General guidelines regarding information services up to the shape and position of banks, waiting areas and other platform devices.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_3'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-10  el_after_av_one_half  el_before_av_one_half   slider-not-first container_wrap fullsize'  ><div  class='avia-slideshow av-av_slideshow_full-bd1dccdf7cafe37ce59fc61ddaf365ae avia-slideshow-featured_large av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:30,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 42%;'><li  class='avia-slideshow-slide av-av_slideshow_full-bd1dccdf7cafe37ce59fc61ddaf365ae__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4144 avia-img-lazy-loading-not-4144\"  src=\"https:\/\/ruland.nl\/wp-content\/uploads\/2021\/09\/Ruland_Architecten_15125_Reclamedragers_203-1500x630.jpg\" width=\"1500\" height=\"630\" title='Ruland_Architecten_15125_Reclamedragers_203' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_3'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1920'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_half-2a9015ff38129c418a3f2eafba3e9512 av_one_half  avia-builder-el-11  el_after_av_slideshow_full  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Within the aforementioned vision documents of information at stations and station equipment were starting points for the advertising media described only in general wording. A further development was needed, especially because of the desire to reduce drastically the number of advertising spaces at stations.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-13  el_after_av_one_half  el_before_av_slideshow_full  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Ruland Architects was approached by Office Spoorbouwmeester and NS Stations to investigate through a case study on nine stations where the general bottlenecks and problems would arise and to make recommendations on a good integration.<\/p>\n<p>The selected nine stations varied in size and complexity; from very small to the largest stations in the Netherlands.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_4'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-15  el_after_av_one_half  el_before_av_one_half   slider-not-first container_wrap fullsize'  ><div  class='avia-slideshow av-av_slideshow_full-bd1dccdf7cafe37ce59fc61ddaf365ae avia-slideshow-featured_large av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied    avia-slideshow-4' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:30,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 42%;'><li  class='avia-slideshow-slide av-av_slideshow_full-bd1dccdf7cafe37ce59fc61ddaf365ae__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-4' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4144 avia-img-lazy-loading-not-4144\"  src=\"https:\/\/ruland.nl\/wp-content\/uploads\/2021\/09\/Ruland_Architecten_15125_Reclamedragers_203-1500x630.jpg\" width=\"1500\" height=\"630\" title='Ruland_Architecten_15125_Reclamedragers_203' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_4'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1920'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-6126cab7d8fab8d08143dd2dacdf673c av_one_half  avia-builder-el-16  el_after_av_slideshow_full  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Within a working group with representatives from Bureau Spoorbouwmeester, NS Stations and ProRail are on the basis of the findings of Ruland Architects workable frameworks formulated that should be observed when placing advertising media. Ruland Architects made an active contribution within the working group in compiling the vision and delivering needed part studies and data.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-18  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-396ddf1f42196ca838231e61a4602801 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><\/div>\n<div  class='flex_column av-av_one_half-2a9015ff38129c418a3f2eafba3e9512 av_one_half  avia-builder-el-20  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><div class='avia-data-table-wrap av-av_table-79567314f19fdf27597651e950bcbb3a avia_responsive_table avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-21  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><td class=''>Location casestudy<\/td><td class=''>Utrecht Centraal, Amsterdam Centraal, Rotterdam Centraal, Den Haag, Eindhoven, Nijmegen, Amsterdam Bijlmer Arena, Hollandsche Rading, Didam, Lunteren &amp; Wehl<\/td><\/tr><\/tbody><\/table><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-0aa7055fe62c3622faec82866afbaeb2\">\n.flex_column.av-av_one_half-0aa7055fe62c3622faec82866afbaeb2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-0aa7055fe62c3622faec82866afbaeb2 av_one_half  avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><div class='avia-data-table-wrap av-av_table-79567314f19fdf27597651e950bcbb3a avia_responsive_table avia-table-2'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-23  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><td class=''>Year<\/td><td class=''>2016<br \/>\n<\/td><\/tr><tr class=''><td class=''>Status<\/td><td class=''>Completed<br \/>\n<\/td><\/tr><tr class=''><td class=''>Client<\/td><td class=''>NS Stations, Utrecht<\/td><\/tr><tr class=''><td class=''>Images<\/td><td class=''>Ruland Architects, Amsterdam<\/td><\/tr><\/tbody><\/table><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":3561,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[191,97],"class_list":["post-1920","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-projects","portfolio_entries-01_new-development"],"_links":{"self":[{"href":"https:\/\/ruland.nl\/en\/wp-json\/wp\/v2\/portfolio\/1920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ruland.nl\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/ruland.nl\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/ruland.nl\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ruland.nl\/en\/wp-json\/wp\/v2\/comments?post=1920"}],"version-history":[{"count":2,"href":"https:\/\/ruland.nl\/en\/wp-json\/wp\/v2\/portfolio\/1920\/revisions"}],"predecessor-version":[{"id":7069,"href":"https:\/\/ruland.nl\/en\/wp-json\/wp\/v2\/portfolio\/1920\/revisions\/7069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ruland.nl\/en\/wp-json\/wp\/v2\/media\/3561"}],"wp:attachment":[{"href":"https:\/\/ruland.nl\/en\/wp-json\/wp\/v2\/media?parent=1920"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruland.nl\/en\/wp-json\/wp\/v2\/tags?post=1920"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/ruland.nl\/en\/wp-json\/wp\/v2\/portfolio_entries?post=1920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}